Tom Brady wears $250K watch for Patriots vs. Broncos championship game

Tom Brady always knows what time it is.

The former quarterback chose some very big bling for the AFC Championship game between his former team, the New England Patriots, and the Seattle Seahawks Sunday night.

Brady, 48, showed off his diamond-and-blue sapphire Patek Phillippe watch on Instagram. It’s a white gold Aquanaut Luce automatic model featuring a checkerboard pattern on the face and a gradient of blue stones around the bezel.

While the model retails for just over $285,000, it can fetch triple that sum on the resale market — anywhere between $550,000 and $850,000.

“Big game big watch,” Brady wrote on his Instagram Story ahead of kickoff.

The Fox commentator has quite the impressive watch collection. Last year, he made a splash during the 2025 Super Bowl with his yellow sapphire Jacob & Co. timepiece that cost a whopping $740,000.

The flashy yellow piece was his second watch of the day; before kickoff, Brady wore the Jacob & Co. Billionaire Mini Ashoka — worth $3 million — completely encrusted with 100 carats of diamonds.

Nothing’s too precious for the TB12 founder; he wore the extraordinarily expensive watch while throwing around a football at Caesars Superdome, and even let 15-year-old son Benjamin try it on.

The part owner of the Las Vegas Raiders confirmed that he will be in the stands at the Super Bowl 2026, which will take place in his hometown of Santa Clara, Calif. this year — and he’s sure to be decked out in some more epic bling.