Alix Earle brings back ‘controversial’ skinny jeans trend with new collab: ‘Breaking the rules in fashion’

Alix Earle wants you to dig up your skinny jeans.

The Gen Z influencer resurrected the polarizing look that reigned in the early aughts with an exclusive pair in partnership with fan-favorite denim brand Frame.

Aptly named The Alix and designed by Earle, the high-rise, body-hugging skinny jeans are available in a dark blue wash ($128) as well as a black coated finish ($148).

In a press release, the social media star, 24, said the launch feels like a “major milestone moment.”

Earle also shared her thoughts on the millennial-favorite silhouette’s return to the fashion zeitgeist.

“I’ve secretly kept a pair in my closet for years, and when I first met with Erik in 2023 to discuss
potential Frame collaboration, I couldn’t resist pitching the idea of bringing this classic (although
some might say controversial) wardrobe staple back,” Earle explained.

“Partnering with Frame to revive the skinny jean has been such a fun process because, when it comes to personal style, I’m all for making or breaking the rules in fashion,” she concluded.

In an interview with Elle, the TikTok sensation added that she owned a lot of skinny jeans when she was younger; however, she styles the bottoms a bit differently nowadays.

“They’re pretty versatile, but I’ll be sticking to a heel or boot on the bottom—I don’t think I would really be wearing them with sneakers, which I used to do in the past!” Earle told the publication.

“On top, whatever I’m feeling. You can dress them up with a blazer or a jacket, or you can wear a baggy or tight shirt,” she added.

We’ll see if 2025 is the year of the skinny jean.