Apple Martin scores first major fashion deal with Self-Portrait

The apple doesn’t fall far from the tree.

Gwyneth Paltrow’s daughter, Apple Martin, 21, whom she shares with ex-husband Chris Martin, is following in her stylish footsteps, landing her first major fashion deal with Self-Portrait.

On Tuesday, the London-based label named the burgeoning fashion star as the face of the brand, sharing the announcement via Instagram Reel.

In a joint post with Martin, who has a private account, Self-Portrait shared a video taken by the 21-year-old captioned, “Our new Miss self-portrait.”

Sporting a white T-shirt ($190) emblazoned with “Self-Portrait” in navy letters, she says, “It’s me, Miss Apple Blythe Alison Martin, coming to you from the floor in a gorg Self-Portrait little baby tee and these cute a—s earrings.”

She continued with a huge smile on her face, “I’m so excited to be the new Miss Self-Portrait, and for the campaign to come out.”

Martin brought her enthusiasm to the comment section, writing, “I am so excited! And so so grateful for this opportunity. Thank you so much ❤️”

According to a press release, the collaboration will evolve over the coming months with a series of portraits, films and activations slated through the end of the year. 

Following the first clip, the brand posted a photo of the emerging It girl, clad in another white baby tee ($190) featuring a red logo, with the caption “Welcome to the family @applemartin“

Martin hinted at her new fashion partnership on Sept. 2, strolling around the campus at Vanderbilt University, where she’s studying law, history and society, in the same white and red cropped tee from the aforementioned Instagram post.

The college sophomore looked equal parts cool and casual, styling the top with low-rise straight-leg jeans, black bow-adorned ballet flats and coordinating sunglasses.