Ayesha Curry’s Oakland Store and Cafe Is Closing Due to ‘Safety’ Concerns

Ayesha Curry’s store and cafe, Sweet July, has announced its abrupt and imminent closure. 

“In order to prioritize the safety of our patrons and staff, we have made the difficult decision to close our Sweet July cafe and store in Oakland,” the lifestyle brand wrote via Instagram on Sunday, February 2. “We have loved being a part of Oakland and are grateful for the community that has opened their arms and embraced us. It has been an honor to serve you.”

The post continued, “While this chapter comes to a close, Sweet July has exciting new ventures on the horizon that we can’t wait to share. Visit us on our last day, February 9th, and enjoy some coffee and bread pudding 🖤.”

The brand did not specify what safety concerns prompted the decision, but the store — which is located on the corner of Valley St. and 23rd St. in downtown Oakland — was broken into in October 2022. 

“When officers arrived they learned that an individual(s) gained access to the business by shattering the entrance glass,” Oakland Police Department spokesperson Candace Keas told SFGATE at the time. “The individual(s) entered the business and took several items from the location prior to leaving.”

Curry, the wife of Golden State Warriors star Steph Curry, launched the Sweet July food and lifestyle magazine in April 2020. The store opened in January 2021, which sells home decor, jewelry, candles, books and coffee.

“In a way, the store is really the magazine brought to life,” Ayesha, 35, told SFGATE. “It’s filled with beautiful inspiration to act as a retreat for the Oakland community, similar to what I hope readers feel when they sit down and dive into one of our issues. I wanted it to be something the Oakland community could be proud of and somewhere where everyone could feel at home.”

Sweet July was named for the month she married Steph, 36, in 2011 and the month the first three of the couple’s children were born. Ayesha and Steph share daughter Riley, 12, daughter Ryan, 9, son Canon, 6, and son Caius, who was born in May 2024.

In July 2023, the brand expanded with a line of skincare, called Sweet July Skin. 

“I formulated this based on my Jamaican heritage, so it’s wrapped around Caribbean superfoods, and I quickly realized what you put in your body can also be used topically,” Ayesha exclusively told Us Weekly in April 2024.  

She added, “We look at [Sweet July Skin] as recipes for the skin, and I literally reverse engineered these formulas by way of researching and getting in the kitchen and refreshing my memory on all of these superfoods that I heard about growing up. We as a team would then take that to our lab and be like, ‘Hey, this is what we want. This is what our research says is going to work.”