Beyoncé stuns in plunging black dress in Cécred video to promote haircare line’s Ulta launch

Okay, ladies now let’s get in formation — and head to Ulta!

Beyoncé and her mom, Tina Knowles, stunned in a new Cécred video to promote the haircare line’s launch at Ulta Beauty.

In the clip shared on Instagram Sunday, the “Drunk In Love” singer smiled as she took an open bottle of the Cécred nourishing hair oil ($44) and rubbed it on her long, blond locks.

Beyoncé stunned in the video, wearing a plunging black dress that was adorned with silver beads and diamonds. She paired her look with silver hoop earrings and several rings on her hands.

The mom of three, 43, then passed the bottle to Knowles, 71, who sat in a white chair in the Cécred salon. The brand’s vice chairwoman, who rocked a denim jumpsuit with a red oversized belt at the waist, then passed the hair oil on to other employees before it ultimately landed on the shelf at an Ulta Beauty store.

“Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce!” the caption read.

“Available NOW at your local Ulta Beauty store and ultabeauty.com.”

In February, Beyoncé announced that her hair care line was coming to Ulta after only being available exclusively on cecred.com.

In the clip, the 35-time Grammy winner, who was dressed in a custom ivory off-the-shoulder Vivienne Westwood gown, mouthed the words, “World stop,” from her Nicki Minaj-assisted song “Feeling Myself” before her glam team stepped in to touch up her look.

When they exited the frame, Bey then mouthed, “Carry on,” before she walked off.

Beyoncé launched Cécred in 2024 after teasing the line’s release the year prior.

The line includes a range of hair products, including a Hydrating Shampoo ($31), Clarifying Shampoo & Scalp Scrub ($38) and Moisturizing Deep Conditioner ($39) and more.