Celebrity
‘Call Her Daddy’ host Alex Cooper reveals the staggering amount of money she turned down for a brand deal

Alex Cooper is not a sellout.
The “Call Her Daddy” host, 30, recently revealed that she once left a massive amount of money on the table because an influencer partnership she was offered did not align with her views.
“What’s the most money you’ve turned down for a brand deal and why?” Harry Jowsey asked her on the latest episode of his “Boyfriend Material” podcast, which is a show on Cooper’s Unwell network.
The media mogul — who has a reported net worth of $20 million — responded, “Eight million dollars.”
“No, no it’s not!” Jowsey, 27, responded in disbelief. “No, no, it is not. Are you f–king serious?”
Cooper explained that she turned down the offer because she didn’t believe in “putting her face next to” the unnamed product or business proposal.
The Unwell CEO added that she doesn’t have regrets about her decision, saying, “I stand by it.”
Jowsey then joked that he would take the deal for a quarter of what was offered to his boss.
“I think it’s important to say no to s–t because then you just lose your f–king credibility,” Cooper pointed out, which prompted the “Too Hot to Handle” alum to quip back, “Oh, f–k the credibility.”
The Barstool Sports alum further explained she was also not comfortable with the “deliverables” — which is the type of content she would have to create as a part of the collaboration — that the business wanted.
Cooper, who boasts 3.4 million followers on Instagram and 2.6 million followers on TikTok, concluded, “I was just, like, I’m not going to, like, f–king sell myself.”
Although some people were surprised by the famous podcaster’s financial decision, one TikTok user pointed out, “I’m sure she making enough money to be able to turn down that amount of money.”
In 2024, Cooper signed a deal with SiriusXM worth a whopping $125 million, according to Forbes. Prior to that mega-contract, she had a $60 million, three-year contract with streaming giant Spotify.
Cooper recently used some of her earnings to purchase a house for her parents in Los Angeles.
In December, she said on “Call Her Daddy” of the milestone moment, “It feels really, really, really f—king insane and incredible that I get to do this.”
Cooper’s podcasting career took off in 2020 after she parted ways with her former co-host, Sofia Franklyn.
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