Gossip
Emma Rosenblum’s new book, ‘Very Bad Company,’ partially inspired by Bustle bigwig

Emma Rosenblum is using her personal experience once again to inspire her latest novel.
We hear the author and chief content officer at Bustle Digital Group used her boss, Bryan Goldberg, as inspiration for one of the characters in her new murder mystery, “Very Bad Company,” out Tuesday, May 14.
A character in Rosenblum’s book has an obsession with UK Prime Minister Winston Churchill, which we’re told is based on Goldberg’s very real passion for Napoleon.
Goldberg, 40, famously purchased the French emperor’s hat for $1.4 million in 2021.
“I never thought that I would help inspire a steamy murder mystery novel, but now I can’t wait for my friends to read it,” the BDG CEO tells Page Six exclusively.
“When Emma told me that her next murder mystery would center around a tech startup, I practically begged her to let me help.”
Insiders tell us that Goldberg, who owns Bustle, Nylon, Elite Daily, Bleacher Report and more under the BDG umbrella, is “in on the joke” about his character and not at all miffed.
Although “Very Bad Company” is not set in the media world, we hear those in the know would likely be able to identify other people based on their fictional counterparts.
“After two decades in media, I couldn’t resist lifting the veil on some of the outrageous shenanigans I’ve witnessed over the years,” Rosenblum tells us. “In ‘Very Bad Company,’ secrets are revealed, but don’t worry, names are concealed.”
“Very Bad Company” follows Rosenblum’s first novel, “Bad Summer People,” which was based on her experiences spending the season in the tiny enclave of Saltaire on Fire Island with her parents.
The novel initially caused a ruckus on the insular island when the manuscript leaked about a year before publication when names and locales had not been changed, but some felt more offended by being excluded.
“Why am I not in it? I feel like I make myself a little bit known around here,” one woman questioned Business Insider.
Read the full article here

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