Inside Kanye West and Bianca Censori’s 2025 Grammys Red Carpet Moment: ‘They Love the Buzz’ (Exclusive)

Kanye West and Bianca Censori had all eyes on them during their now-viral moment at the 2025 Grammys — and they planned it that way.

“It’s all Kanye, there’s no outside influence. [And] Bianca likes the attention,” a source exclusively tells Us Weekly. “Good or bad, they love it. They love the buzz.”

While walking the Grammys red carpet at the Crypto.com Arena on Sunday, February 2, Censori, 30, dramatically removed her black fur coat to reveal a completely sheer dress that left her naked. West, for his part, posed next to her in black T-shirt and black pants.

According to the insider, West “designed” the moment and was the brains behind the “concept” of the look.

“He is a master of publicity stunts. He knows how to stay in the game,” the source says while explaining that West “knows what to do” when it comes to his vision. “He’s a master. He directs the ship and makes sure everyone knows that.”

After the pair’s shocking red carpet moment, West and Censori left the awards show before the ceremony began. Rumors swirled that West and Censori were kicked out of the event, but Us later confirmed that the duo left on their own accord.

Earlier on Monday, West claimed journalist Don Lemon was behind the rumors, whom he briefly spoke to before the show. (The former CNN anchor, 58, denied the accusations.)

“He was credentialed and invited to the red carpet. He went to make an appearance and get attention because that is what he does and he left to go to his after-party.” the source tells Us of why West and Censori made an early exit. “He was not kicked out. He went to make a statement and to get everyone buzzing and talking. And then go to his after party. He had no intention of staying at the Grammys.”

West was nominated at the 2025 awards show in the Best Rap Song category for his song “Carnival.” He ultimately lost to Kendrick Lamar’s “Not Like Us.”

After departing Sunday’s event, West and Censori attended an after-party where the model donned a second barely there look that featured a black mesh bodysuit. While at the soirée, the couple packed on the PDA.

West and Censori began dating in January 2023, two months after he and Kim Kardashian — who share kids North, 11, Saint, 8, Chicago, 6, and Psalm, 5 — finalized their divorce after six years of marriage. That same month, West and Censori went public with their romance, and Us later confirmed the duo previously held “a small marriage ceremony.”

With reporting by Andrea Simpson