Jordon Hudson and Bill Belichick File Trademarks for ‘Bill’s Version’ of Robert Kraft-Owned Phrases

Bill Belichick’s girlfriend, Jordon Hudson, took a cue from Taylor Swift in a savvy trademark filing involving her boyfriend’s former team, the New England Patriots. 

Hudson, 24, filed 14 trademarks on April 3 with the federal trademark office, Us Weekly confirmed. Among them were the phrases “No Days Off,” “Do Your Job” and “Ignore the Noise,” all of which are currently owned by the Patriots and their owner, Robert Kraft. 

To get around things, Hudson’s filings included “(Bill’s Version)” at the end of each phrase, a nod to Swift’s rerecordings of her old songs after her discography was purchased by Scooter Braun. 

Belichick, 72, coached the Patriots for 24 seasons and guided the team to six Super Bowls before he and the franchise agreed to part ways in January 2024. In December 2024, Belichick was announced as the new head coach at the University of North Carolina.

Hudson made the filing on April 3 through her company, Trouble Cub Enterprises. The former cheerleader and beauty queen is listed as the company’s CEO and founder on its LinkedIn page. Hudson launched the company in April 2021. Prior to filing for Bill’s Version of the phrases, Hudson also filed to trademark “Trail of Salty Tears,” “Peachy Keen and Wonderful” and “Saving Miss Daisy” on March 29.

The trademark filing isn’t the first time Belichick has been connected to Swift, 34. In July 2024, Belichick attended Swift’s “Eras Tour” in Amsterdam alongside Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, who is dating the pop star. 

In a series of photos posted by Hudson via Instagram in October 2024, Belichick could be seen wearing an “Eras Tour” sweatshirt. 

“Bill in the blue Eras Tour crewneck is something I thought I would never see in my life,” one person commented on the post. Another wrote, “Can’t see Billy being a Swifty 😂.”

Hudson’s role in Belichick’s professional life has been a point of interest since the couple was first pictured together in 2023. 

In March, it was reported that Belichick wanted Hudson copied on some of his emails surrounding his duties at North Carolina. The Athletic obtained 44 pages of those emails on Friday, April 11, with Hudson’s correspondence being described as “minimal.”

However, in an email from February, Hudson raised a question about negative comments about Belichick on social media. 

“Is there anyone monitoring the UNC Football page for slanderous commentary and subsequently deleting it / blocking users that are harassing BB in the comments?” she asked. 

Belichick followed up the next day, writing, “I cannot believe that UNC would support my being called a ‘predator.’”