Jordon Hudson Travels Across the Country for Bill Belichick’s UNC Football Game

Jordon Hudson made a cross-country trip to support Bill Belichick at a UNC away game.

The pageant contestant, 24, was seen in Berkeley, Calif., where the Tar Heels played UC Berkeley’s California Golden Bears on Friday, Oct. 17.

The California team bested UNC 21-18.

Hudson has become a regular attendee at Belichick’s collegiate football games, many of which are held on UNC’s home turf, Kenan Memorial Stadium. The former cheerleader has made a habit of dressing up for the occasions, whether she’s sporting Tar Heel blue or accessorizing in response to media buzz.

On Sept. 1, when Belichick made his UNC coaching debut, Hudson wore a purse that was stuffed with crumpled-up pieces of paper. In photos of her at the game, multiple angles appeared to show that the papers were the only contents of Hudson’s bag. Some of the papers seemed to show highlighted words, though they couldn’t be made out clearly.

She toted the same bag of “receipts” along to the team’s game on Sept. 6 but didn’t explicitly clarify the purse’s cryptic meaning.

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The self-proclaimed Taylor Swift fan has made a point of paying homage to the singer with her game day attire as well. On Sept. 13, Hudson wore a sequined sweatshirt that read “Blind For Love,” similar to the one the singer wears in her “Look What You Made Me Do” music video.

Hudson’s proud support for her boyfriend’s latest stint as a college football coach dates back months before the season began.

In April 2025, she joined Belichick on the field as he attended a Practice Like a Pro event at the school. When she wasn’t hanging out with the former New England Patriots general manager, Hudson seemingly consulted officials and photographers standing just off the field.

A month later, it was reported that Hudson was banned from UNC football facilities; however, UNC later denied those claims. In a statement, obtained by PEOPLE, UNC said there have been “false reports about Jordon Hudson’s role.”

“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement continued. 

UNC also stated that Hudson will continue to function as a publicist for Belichick.

“Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University,” the university said.