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OK Go Calls Their New Music Video ‘Love’ — with 29 Robots and 60 Mirrors — Their ‘Most Complicated’ (Exclusive)

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  • OK Go released their new album And the Adjacent Possible on Friday, April 11, which includes a music video for their new song, “Love”
  • Damian Kulash and Tim Nordwind exclusively tell PEOPLE about filming the complicated piece, which included 29 robots and 60 mirrors
  • The band is known for their visually playful music videos on treadmills, with dogs and creating Rube Goldberg machines — among other joyful concepts

OK Go is embracing love in their latest music video.

After dancing on treadmills, flying in anti-gravity and building Rube Goldberg machines, OK Go calls the music video for their song “Love” from their new album And the Adjacent Possible their “most complicated.”

Speaking exclusively with PEOPLE, lead singer-guitarist Damian Kulash and bassist Tim Nordwind explain why this music video — which involved 29 robots and 60 mirrors — was the most intricately involved of their music videos so far. 

“I think the one we just finished is probably the most complicated,” Nordwind, 48, says. “Each of the robots had to be programmed and there was several different teams of robot programmers working in tandem,” Kulash, 49, explains.

“And of course every optical trick has to be very precise for it all to work. We had to do it in a train station that never got above 35 degrees because it’s the middle of winter in Budapest, and there were pigeons living in there just leaving their marks all over everything.”

“It’s just a very weird and wonderful experience in terms of — there’s always little things that go wrong along the way,” Kulash adds of any issues that arise during any music video process. “They feel more like pivots than they do dead ends. Like, okay, well, that’s not going to work, so this’ll have to.”

The band — which includes multi-instrumentalist Andy Ross and drummer Dan Konopka — has filmed in warehouses before, but sought something grand for “Love.”

“We wanted someplace that wasn’t the same warehouse that we’re normally in or the sound stage that we’ve often used,” Kulash says. “Those are great for the science experiments that have been many of our videos, but with this we knew we needed that lift of the faded beauty of a real place.”

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The song is about the understanding of love changing when Kulash had kids, and they wanted to convey “that type of almost childlike awe at the world again,” the singer tells PEOPLE.

“We’re these little clusters of atoms floating around in an empty space and this is what we get to experience. It’s [an] amazing feeling, and we wanted to do a visual representation of that with the video.”

“Mirrors were such a perfect way to do it because you put two simple things together and this dimension explodes out of this. This whole new universe does. And that was the real guts of this video,” Kulash continues. “But to choreograph those… You can do one of those tricks with humans. You can do two of those tricks with humans, but to be able to move through a universe where they’re changing and growing and surprising you, we needed hands that were more precise than our own.”

“So we knew it had to be robots. And we liked the idea that those robots could be connecting us to other humans. This was all about a human connection and they’re just in service of that.”

Elsewhere in the conversation, Nordwind says that the music video for “A Stone Only Rolls Downhill,” which was filmed on 64 iPhones with 64 videos, was also complex. “We had an idea for the ending of that video that we worked on for weeks and weeks and weeks, and we lost quite a bit of time trying to make it work until we finally decided, okay, this does not work,” he says.

However, the band was able make things work. “What it was was so disgusting. We were remaking my face, my singing face out of dancer’s, body parts moving, and when we finally got it, it was like, oh yeah, okay, that looks like a moving face,” Kulash adds. Nordwind calls the result “overly fleshy.”

As for how many mirrors broke in the process of filming the awe-inspiring music video? “I can think of half dozen, maybe,” Kulash guesses.

And The Adjacent Possible is now available to stream.



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