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Reformation often delivers a masterclass in buzzy advertising — and its latest college-themed drop is no exception.

The sustainable fashion label tapped Olivia Jade for its preppy fall campaign, lensed in a collegiate setting. And while the influencer models everything from cashmere sweaters to tailored separates, it’s a limited-edition crewneck emblazoned with the word “college” that’s really getting the internet talking.

“The kind of crew that suits her better,” Reformation quipped on Instagram…

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