Taylor Swift’s ‘Sourdough’ Comments Have Fans Convinced She’s Playing the Super Bowl Halftime Show: Here’s Why

Taylor Swift is certainly cooking something up — and fans think it might be more than sourdough.

After the pop superstar announced her 12th studio album, The Life of a Showgirl, and discussed her new “obsession” with baking sourdough on boyfriend Travis Kelce and his brother Jason Kelce’s New Heights podcast this week, Swifties began to wonder if her latest hobby reveal had a little more meaning behind it.

Specifically, some are making the connection to the Super Bowl Halftime Show.

During the podcast appearance, Swift, 35, revealed that sourdough has “taken over my life in a huge way,” and she admitted to thinking about bread “60% of the time now.”

“I’m just, like, always baking bread and texting my friends and being like, ‘Can I send you some bread? I need some feedback. Do you like this one better than you liked the other one? Like, I did the rise a little differently,” Swift said.

As viewers have since pointed out, Super Bowl LX will be taking place at the San Francisco 49ers’ Levi’s Stadium in Santa Clara. The team’s mascot is none other than Sourdough Sam, a gold miner who shares a name with Swift’s favorite new treat.

As for the significance of the “60%,” fans have suggested it could be a nod to Super Bowl LX itself, the 60th such NFL event.

At the beginning of Swift’s New Heights appearance, which premiered on Wednesday, Aug. 13, the singer also thanked Jason, 37, for “screaming for, like, 47 seconds.”

Sleuthing Swifties have since pondered if the number 47 “could be a connection” to Swift’s 47th Eras Tour stop, which took place at Levi’s Stadium.

Swift played in Santa Clara on July 28 and July 29 in 2023, with her 47th date of the tour falling on the latter evening.

The halftime performer for Super Bowl LX has yet to be announced. Super Bowl LIX’s halftime performer, Kendrick Lamar, was announced back in September 2024 — five months before he took the stage on Feb. 9.

Other performers in recent years have included Usher, Rihanna, Dr. Dre and The Weeknd, to name a few.

As for what fans can definitively expect from Swift in the coming months, the 14-time Grammy winner announced on New Heights that her next LP arrives on Oct. 3. The Life of a Showgirl features 12 tracks, a few alternative covers and a collaboration with friend and former Eras Tour opener, Sabrina Carpenter.

For the production end of things, Swift tapped Max Martin and Shellback on the latest album. Martin, 54, is known for his work with not only Swift (“Blank Space”), but also Adele, Britney Spears, Katy Perry and other major pop acts.

“It meant the world to me to have this creative experience where we knew we had to bring the best ideas we’ve ever had,” she said of working with Martin on New Heights. “I also know the pressure I’m putting on this record by saying that, but I don’t care because I love it that much.”