Bella Hadid helps Gigi launch Guest in Residence denim with cowgirl photo shoot

Bella Hadid is officially a Guest in Residence girl.

The model, 29, joined her sister Gigi Hadid, 31, for the fall campaign for the elder model’s ready-to-wear brand, slipping into jeans and chaps for a cowgirl face-off.

Gigi looked to her younger sister as her brand moves beyond their signature cashmere roots.

This fall, Guest in Residence is entering the world of denim, making the western fashion face-off the perfect setting for the duo.

On Wednesday, Gigi, Bella and the brand itself jointly-teased the campaign with a video, featuring the duo walking towards each other, hands placed on their hips.

“We have a guest in the West … Everyone’s favorite cowgirl Miss @bellahadid,” reads the caption.

They both wear jeans, cozy cashmere knits, and cowboy hats that they adjust as they eye each other from yards away.

Along with the video, the sister duo stars in the accompanying photo shoot, lensed by Clara Balzary in Jackson Hole, Wyoming.

The Hadids pose on a horse farm, widespread mountains in the distance.

Gigi spoke with WWD about the denim launch earlier this month, sharing, “Denim has always been at the heart of how I dress — it’s what I live in alongside cashmere; that combination has become my uniform.”

This is Bella’s first time appearing in a campaign for Guest in Residence, which launched in 2022.

In celebration, Gigi shared one of the images of the pair with a horse on her Instagram Stories, writing, “Sisters Hadid.”

The sisters have, however, shared both high-fashion runways as well as major brand campaigns in the past.

Back in 2024, they bookended the Victoria’s Secret runway with both the opening and closing looks of the night.

And, two years before, they shared the spotlight for Versace, fronting the campaign hand-in-hand.