Brantley Gilbert Explains Why He Performed at Turning Point USA’s Halftime Show (Exclusive)

“One of the things that we found was it’s been 23 years since a country artist has been asked [to do the Super Bowl halftime show],” Gilbert shared with Us, referencing Shania Twain’s 2003 performance. “I know there’s some comments made, like, Beyoncé was asked and she released a country record. Cool enough.”

The “One Hell of an Amen” singer explained that he tries his best not to miss out on an opportunity to highlight the active duty men and women currently serving in the United States military.

He said Turning Point USA’s halftime show gave him the chance to do just that.

“It gave me an opportunity to further share my spotlight and my platform with people that deserve it, and those are the men and women that have selflessly served our country and endured sacrifices and losses that we’ll never understand,” he said. “If somebody’s waiting on me to be apologetic for that, they’re going to be waiting a while.”

As part of his role in Real American Beer, Gilbert is celebrating the brand’s full-flavor non-alcoholic beer RAB ZERO. One dollar from every case of RAB ZERO is donated to the USO, the nation’s leading charitable organization serving active-duty service members and military families.

“It’s not just for people who are in recovery and want to get alcohol out of their life,” Gilbert — who is 14 years sober — explained. “It’s for people that maybe you’re the driver tonight or maybe you’ve got to be up early in the morning. You got stuff for your kids. You got stuff for your job and you don’t really want a hangover to deal with. It’s for all types of social decisions and lifestyle choices.”