Meghan Markle launches collab as desperate bid to avoid $5M jam loss continues

Meghan Markle revealed a new matcha collaboration with the wellness drinks brand Clevr Blends, as she reportedly could be facing a $5 million loss if she doesn’t offload her jams.

The Duchess of Sussex announced the now-sold-out Strawberry Matcha Set ($56) in partnership with her As Ever brand and the California-based company run by her pal Hannah Mendoza via Instagram Tuesday.

“I’ve proudly supported Hannah and Clevr Blends for so many years now,” she captioned a photo of herself and Mendoza chatting at a table.

“Thrilled about this collaboration with one of my favourite gals and two of my favourite brands,” Markle, 44, continued.

Mendoza reposted the actress’s photo, captioning it, “The sweetest. Always so proud to say that Clevr is fueled by women raising each other up. MUCH LOVE.”

Additionally, the company promoted the newest blend, referring to it as the “sweetest collab” with “everything ya need for juicy, jammy, whimsy-filled summer matcha lattes.”

According to the As Ever website, the matcha blend is being sold with Markle’s “most-loved” strawberry spread and flower sprinkles.

The bundle quickly sold out as of the date of the article’s publication.

Markle has been a longtime investor and buyer of Clevr Blends and was even featured in a coffee advertisement for the brand in 2023.

The “Suits” alum’s newest collab, however, comes after a new report claimed she could face a multimillion-dollar loss if she doesn’t sell her As Ever jams before they expire.

She reportedly has until next summer to offload the jams, and the loss of profit could increase if she doesn’t sell her flower sprinkles and tea jars, the Daily Mail reported.

Markle launched her As Ever brand in April 2025, selling jams, teas, and cookie and crepe mixes.

At the time, the “With Love, Meghan” host sold out of her inventory within minutes and restocked a few months later.

She had reportedly ordered “10x” the amount of her original order due to the demand, and more inventory as she continued to sell out.

Sources previously told Page Six that Markle was left with an excess of jam after a website glitch revealed she had an estimated 650,190 jars of unsold spread.

However, the official figures for the former royal’s company haven’t been released despite reports.

Additionally, Markle’s rep told Page Six, “The problem with all of these repetitive Alison Boshoff Daily Mail ‘As ever’ doom stories are that they’re like Groundhog Day: the same prediction, the same unnamed sources, the same certainty, and somehow we’re still waiting for the apocalypse they promised in 2024.”