Post Malone Debuts His Fashion Collection with Runway Show in Paris — and Even Brought Out a Horse

Post Malone has brought his talents to a new stage.

The rapper, whose real name is Austin Richard Post, 30, began the month of September by presenting his namesake fashion label, Austin Post, at a fashion show in Paris.

His debut fashion show was held on Monday, Sept. 1, at the Hôtel de Bourdon – Maison Pozzo di Borgo, which was once the residence of Karl Lagerfeld. Texas-based Western heritage brand, Lucchese Bootmaker, served as the exclusive footwear brand.

According to a statement shared with GQ, Austin Post is “a new creative expression and soulful extension of his identity.” His first collection, or “Season One,” is titled “At First Light” and features “Dallas western with Southwest ranch influences.”

The “genesis of the label” lies in Post Malone’s “step forward as a cultural creator,” a press release shared with PEOPLE explains.

“From his Texas roots to the mountains of Utah, his eye was shaped by ranch culture, turquoise, boots, denim, and years immersed in global luxury through music. Drawing on these foundations, the label fuses Dallas’ western heritage with the spirit of the Southwest, reframed through an Americana lens,” the press release explains.

Photos shared by the brand’s official Instagram page show models walking down the runway in various western looks, such as a pair of dark-washed jeans with gold star emblems and a matching jacket.

Other looks include a brown suede jacket with dress pants, and a blue, cowboy-inspired velvet jacket with loose jeans.

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An Instagram video shared by WWD showed that the final look of the night was modeled by a man riding a horse down the runway.

After the show, Post Malone stepped out to thank the audience, wearing a light-wash denim look himself, complete with a white cowboy hat and Luke in Barnwood + Tan boots by Lucchese.

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Speaking to reporters after the show in an Instagram video shared by WWD, Post Malone said that creating his own label is something he “always wanted to do” and that the product he and his team created is “really special” and “speaks to me.”