Entertainment
Meghan Markle unveils new As Ever line with daughter Lilibet after Netflix partnership slashed
With Love, Lilibet.
Meghan Markle and her daughter, Princess Lilibet, posed together on Tuesday to promote the collaboration between As Ever and the luxury flower purveyor High Camp Supply.
The 4-year-old was pictured on Instagram holding a large white flower in her hands, as Markle, 44, cupped them.
Despite the little one’s face remaining out of the shot, Lilibet could be seen wearing a white dress with her long, red hair cascading over her shoulders.
“Something is blooming. A new collaboration with @highcampgardenias arrives tomorrow,” the caption read. “Sign up for the launch reminder so you don’t miss it 🌷.”
Markle shares Lilibet — as well as son Prince Archie — with husband Prince Harry.
Markle’s latest collab comes on the heels of Netflix officially cutting ties with the lifestyle brand.
“Her show did not go on so it did not make sense to continue the partnership,” an industry source told Page Six earlier this month, referring to Markle’s two-season series, “With Love, Meghan.”
A Netflix spokesperson also told Page Six in a statement, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” the statement concluded.
A source close to the matter explained to Page Six that it was always the plan to get As Ever running on its “own two feet,” pointing out that Netflix and the “Suits” alum will continue their mutually supportive relationship.
“We can expect to see seasonal specials of ‘With Love, Meghan,’” they added.
Meanwhile, an As Ever spokesperson told Page Six that the company “is grateful for Netflix’s partnership through launch and our first year.”
“We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” the spokesperson expressed. “We have an exciting year ahead and can’t wait to share more.”
Markle and Harry, 41, previously negotiated a $100 million deal with Netflix after leaving the royal family in 2020.
They released multiple projects with the streamer, including their 2023 documentary, “Harry & Meghan,” the 2024 “Polo” doc and “With Love, Meghan.”
Markle’s lifestyle show was not recommissioned by Netflix for a third season amid falling ratings, Page Six previously confirmed.
After news broke that Netflix cut ties with As Ever, reports surfaced about Markle’s alleged behavior with the company.
According to Variety, the actress would allegedly “disappear” during Zoom meetings with Netflix when offended.
“The mood in the building is ‘We’re done,’” a Netflix insider told the outlet, claiming that Markle and Harry’s behavior “has ruffled feathers in meetings.”
However, Markle’s lawyer, Michael J. Kump, justified her “disappearances” in a letter to Variety, explaining that she “works from home, is the mother of young children aged 4 and 6, and often encounters children who enter the space unexpectedly during a meeting.”
The Duke of Sussex also told Variety that the allegation is “categorically false.”
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