Score Prime Day deals on the Coop pillow Taylor Swift used on the Eras Tour

Looking for the bedding of your wildest dreams?

During an appearance on “The Late Night Show with Stephen Colbert” this fall, Taylor Swift shared a snap from behind the scenes of her record-breaking Eras Tour run, featuring her beloved cat Benjamin Button sleeping on top of her head.

But eagle-eyed fans (and the brand itself) couldn’t help but notice the unique pillow she was using: the Coop Original Adjustable Pillow, which is currently 20% off on Amazon for Prime Day.

“This is my youngest, his name is Benjamin Button, and he is really attached to my pillow, wherever that may be — in whatever country that is,” Swift quipped to Colbert. “They travel with me everywhere.”

While it’s unclear whether she also brings the Coop pillow everywhere, it seems her cat found it the purrfect place to rest.

And the famous feline’s not alone, given it’s got an impressive 4.5-star average out of over 65,900 (!) Amazon reviews.

“I really think this pillow might be the last pillow I ever need,” one particularly satisfied shopper wrote, adding, “I liked it so much I bought another one immediately.”

The brand says the pillow is suitable for back-, stomach- and side-sleepers thanks to its adjustable design. You can remove or add the brand’s proprietary “Oomph” filling, depending on your preferred level of firmness.

It’s not the only celebrity-loved bedding deal you won’t want to snooze on, however, as we also spotted deep discounts on Cozy Earth must-haves — including the Bamboo Sheet Set that Oprah once called the “softest ever” on her “Favorite Things” list.

Whichever you chose, just be sure to shop fast — these deals will be over in just a few sleeps (or less).

Prime Day FAQs, answered

When is Prime Day?

This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

Do you have to be a Prime member to shop?

Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

What’s new for Prime Day 2026?

Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.

What deals are actually worth shopping?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.